Remember the PR backlash against news about News of the World’s ethics?

News Corp. said it will close News of the World in the wake of criminal probes into the paper

With news that News Corp.’s News of the World will fold in the wake of criminal investigation involving the paper’s considerable hacking into private phone voicemail accounts, a few thoughts worthy of an ethics class discussion:

  • Is it ever right to hack into a phone or computer system? There’s nothing new about this. (Compare what’s happening in England with what happened in Cincinnati.)
  • Notice that Fox News’ story didn’t include any discussion of News Corp.’s efforts to buy the majority of British Sky Broadcasting Group PLC that it didn’t own. (To its credit, The Wall Street Journal (another News Corp. property) did mention that British regulators are having second thoughts about the British Sky deal in the wake of News of the World scandal.) But neither story mentioned advertiser boycotts, although The News Corp.’s Times of London did.
  • Some note that the closing of the Sunday-only paper appears “cosmetic,” since News Corp. bought the domain name “TheSunOnSunday.co.uk” two days before the closure. While access to financial information about News of the World isn’t available, there has been no mention of whether the 3.7-million circulation paper’s closure will hurt News Corp.’s bottom line. Given that the company already has The Sun and The Times in the UK, the decision to close News of the World may well bring no financial pain — and perhaps some gain — to News Corp.
  • While several hundred people may lose their jobs, News Corp. continues to defend Rebekah Brooks, who was editor when the phone tapping began and is now head of News International. Some suggest that the person in charge of the company’s news operations ought to be out, too. Vanity Fair says it’s not fair that top-level executives won’t lose their jobs.
  • Does The New York Times deserve an apology? The Times reported on the wiretapping with a September 2010 magazine cover story, and News of The World managing editor (and now editor) Bill Akass’ response (after not talking to The Times during its reporting) was to claim shoddy journalism, saying that The Times wrote about it as a shot at News Corp.’s purchase of The Wall Street Journal and efforts to hone in on The Times’ traditional audiences. Arthur Brisband, then The Times’ public editor, said The Timeswas mostly fair.

Now, as it turns out, The Times’ reporting was deadly accurate, and Akass now comes across as either a PR hack or an incredibly out-of-touch journalist. What are the implications for public relations when facing criticism? Is attacking the messenger a reasonable course? Do you have an obligation to apologize when you’re wrong, especially to people/organizations whose credibility you attacked?

The Bottom Line: Is closing the paper a matter of doing the right thing but for the wrong reason? If so, does it matter when it’s a distinction between a person and a corporation? How does all of this play into questions of corporate, personal, and ethical values?

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Associate Professor

Department of Journalism and Creative Media at the University of Alabama.

© Chris Roberts 2022